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✓  Focus90® pre-match energy gel taken 30 minutes before kick-off.

✓  3 active ingredients designed to boost your performance levels.

✓  Increase focus, reduce fatigue and prepare you for the game.

12 gels in each box.


You want to perform your best from the first whistle, and our Focus90® gel has been scientifically developed to prepare you for kick-off. Each easy to take single serving gel is packed with 200mg caffeine, 6g citrulline malate and 3g beta alanine, the perfect blend designed to give you a pre-match boost, improve your focus and prepare you for the intensity of the game.

Available in three delicious flavours, our premium formula Informed Sport® approved Focus90® gel is made in our state of the art facility in the UK, and is trusted by professional footballers and elite clubs worldwide. It is suitable for footballers aged 18 years or older, and should be taken approximately 30 minutes before kick-off for maximum benefit.


Focus90® Product Development

Focus90® contains a powerful blend of caffeine, beta alanine and citrulline malate, and has been developed with leading football nutritionists to provide players with a practical package that is easy and convenient to take. Designed to give a pre-match boost, increase mental focus and delay the onset of muscle fatigue, Focus90® is ideal for footballers looking to gain an edge from the first whistle.

200mg Caffeine

Studies show that taking 200mg of caffeine during your pre-match warm-up helps to produce valuable improvements in certain abilities related to football performance. Studies have also shown that caffeine ingestion before a match improved footballers’ endurance levels, jump performance, passing accuracy, cognitive skills, focus and decision making ability.

3g Beta Alanine

Beta alanine is a natural, non-essential amino acid that has been shown in studies to offer significant improvements on repeat-sprint performance over 12 and 30 meter distances, making it an ideal option for any footballer looking to catch up to that through-ball and score the winning goal. Beta alanine works by rapidly removing the acidic by-products of intense actions, allowing you to work as hard as possible, as frequently as possible, during the 90-minute match.


6g Citrulline Malate

Citrulline malate has been shown to increase arginine levels in the body, which supports the production of nitric oxide. Nitric oxide is a natural gas that reduces blood pressure and improves blood flow around the body, enhancing oxygen and nutrient delivery to the working muscle and rapidly removing waste products. Research has shown that citrulline malate can boost intense, short duration and endurance performance.


Take one Focus90® gel during your pre-match warm up, approximately 30 minutes before kick-off. We recommend combining with Hydrate90® carbohydrate and electrolyte drink during the match, or a Fuel90® energy and electrolyte gel at half time.


Per 70g Serving

  • 200mg Caffeine
  • 6g Citrulline Malate
  • 3g Beta Alanaine
  • 20.4g Dual Carbohydrate


Recommended for any footballer aged 18 or over who is looking to improve their focus and endurance on the pitch.

  • Suitable for Vegans
  • Gluten Free


  • Focus90® Lemon:
  • Water, Dextrose, Citrulline Malate, Fructose, Beta Alanine, Natural Flavouring, Thickener (carboxy methyl cellulose gum, xanthan gum), Caffeine Anhydrous, Preservative (potassium sorbate), Sweetener (sucralose)
  • Focus90® Mixed Berry:
  • Water, Dextrose, Citrulline Malate, Fructose, Beta Alanine, Thickener (carboxy methyl cellulose gum, xanthan gum), Caffeine Anhydrous, Natural Flavouring, Preservative (potassium sorbate), Sweetener (sucralose)
  • Focus90® Cherry:
  • Water, Dextrose, Citrulline Malate, Fructose, Beta Alanine, Natural Flavouring, Thickener (carboxy methyl cellulose gum, xanthan gum), Caffeine Anhydrous, Preservative (potassium sorbate), Sweetener (sucralose)

Contains Caffeine. Not recommended for pregnant women or children.

Typical per 100g 70g (1 serve)
Energy 498kJ / 117kcal 349kJ / 82kcal
Fat  0g  0g
-of which saturates  0g  0g
Carbohydrate 29.1g 20.4g
-of which sugars 28.7g  20.1g
Protein 0g  0g
Fibre  0.3g  0.2g
Salt  0g  0g
Potassium  26mg  18mg
Beta Alanine  4286mg  3000mg
Citrulline Malate  8571mg  6000mg
Caffeine  286mg  200mg